Le Désir by Shots unveils new seduction collection

SHOTS is launching a new Le Désir by Shots collection, designed in-house by their own lingerie designer and inspired by a flirty Parisienne attitude to empower the woman who wears it. Theyre introducing 15 new styles across bodies, bodystockings, babydolls, dresses and harness sets, launching in 30 SKUs available in both One Size (S-XL) and Queen Size (XXL-5XL) from day one.

Inspired by Paris, designed to empower

SHOTS built the collection around three pillars: Parisian inspiration, an empowering fit and premium quality construction. Jordan, Matilda and Melia bring the range’s strappy, open-work and lace essentials, spanning bodies, a bodystocking and a mini dress. Lola and Olympia deliver the collection’s statement pieces, from a strappy set and matching dress to a babydoll and a crotchless body. Roxy takes the range into leopard-print open-knit and mesh, with a cat suit, a cheeky dress and a crotchless bodysuit, while Sweeney rounds out the lace edit with a bodystocking. We’re closing the collection with Stupid Cupid, a red heart-shaped harness and heart open set for a bolder, more playful statement.

One Size & Queen Size

They‘re shipping every one of the 15 styles in both One Size (S-XL) and Queen Size (XXL-5XL) simultaneously, so retailers can offer a flattering fit for everybody from the very first order rather than adding plus sizes later. They‘ve spanned the range from accessible everyday essentials to statement pieces, giving stores a full collection to build an assortment around.

Ready for the shelf, on day one

They’re backing the new Le Désir collection with a full campaign, including new hero imagery and campaign creative available to retail partners for their own channels. All 30 SKUs are available now through their B2B platform, with their usual swift global delivery from their Beneden-Leeuwen headquarters.