Le Wand introduces a new Petite edition of its powerful wand that features a lightweight design and comes in sleek new Rose Gold and Violet tones.
Le Wand Petite is a giftable, travel-ready set that features a convenient travel case, and luxurious packaging. Though smaller in size, Le Wand Petite does not compromise on power. It features 10 vibration speeds and 6 vibration patterns. The wand features a body-safe silicone head, a flexible neck and a lengthy handle that allows for easy maneuvering.
“Many fans of traditional wand massagers would like a lightweight, more discreet, travel-friendly version of the iconic toy,” Le Wand founder and CEO Alicia Sinclair said. “Le Wand Petite offers all of the premium features of our signature Le Wand Rechargeable Massager but in a sleek, travel-friendly design.”
Le Wand Petite is echoing the design and tech elements of a stylish and sleek consumer electronic. It is a travel-friendly alternative to packing a full-size wand or as an introductory toy for a first-timer.
Also included with every Le Wand Petite sensual pleasure set is the Beginner’s Guide to Wand Use that’s packed with information and how-to’s beyond simple product instructions.
“We understand that not every wand shopper is looking to jump right into purchasing a full-size Le Wand Rechargeable Massager,” Sinclair said. “With Le Wand Petite we are broadening our customer base with a travel and/ or beginner-friendly option that comes complete with our guide that we hope will make every user more comfortable with the Le Wand Petite and their body.”
Le Wand Petite is being promoted with a colorful marketing campaign that embraces diversity with gorgeous, smiling femmes of different ethnic backgrounds, age groups and body types. Staying true to COTR Inc.’s objective of embracing pleasure and inclusivity, Le Wand Petite’s promotional material takes a light-hearted, mainstream-friendly approach to marketing to pleasure product users of all levels.
Retailers can showcase Le Wand Petite with a retail store-friendly countertop double-sided display that showcases the Petite in Violet and Rose Gold.
Le Wand Petite will begin shipping in August, just in time for back-to-school shoppers and the upcoming holidays.