Lovehoney B2B showcase brand new Fifty Shades of Grey products at ANME

Lovehoney has launched its expanded Fifty Shades of Grey Official Pleasure Collection line at this year’s virtual ANME show, adding two new ranges, including Sensation, which comprises twelve exciting rechargeable toys and Anticipation, encompassing twelve pieces of luxurious bondage. 

The all-new sub collections tout expert design with optimum functionality, further injecting some Fifty Shades extravagance into the industry – all while at an affordable price point.

As per reps, the Sensation collection of waterproof toys offer sublime satisfaction, featuring a rechargeable Finger Vibrator, Clitoral Vibrator, Vibrating  Pleasure Stroker, Flickering Tongue Vibrator, Mini Wand Vibrator, G-spot Finger Vibrator, plus more, all with the Fifty Shades of Grey logo embossed, adding a lavish feel in homage to Christian Grey and Anastasia Steele fantasies.

Each toy from the range also boasts smooth, black silicone for effortless intimate pleasure and a REPREVE fabric storage bag, made from 100% recycled plastic found on our Ocean floors.

Meanwhile, the Sweet Anticipation bondage collection incorporates a selection of expertly crafted bondage accessories and essentials, including the Ball Gag, Collar & Lead, Spreader Bar with Cuffs, Under Mattress Restraint Set, Faux Feather Ticker, plus more. Each item also comes with updated, stylish packaging, and a luxe, silky storage bag.

The new ranges, which are available for pre-order in July for October delivery and were created in collaboration with Fifty Shades of Grey author EL James, have received a fantastic reaction from retailers and distributors at this year’s virtual ANME show. 

Head of Global Sales Lovehoney B2B Kate Hodgson-Egan said, “It has been an immense joy launching these new sub ranges at the 2021 ANME show, which fell on the ten year anniversary of the first installment of the erotic best-selling trilogy by E.L James, Fifty Shades of Grey. The book stands today as a world-wide phenomenon and we have loved riding the wave of the anniversary buzz together with our retailers and distributors this year.”