New sex toy brand, Biird, launches its first product Obii, a ‘mood…lamp’, challenging mainstream aversion to advertising and promoting healthy conversation around self pleasure, as sex toy sales continue to surge during lockdown.
The sex toy company, based in Rotterdam, today launches Obii a clitoral stimulator made of squishy silicone. It provides powerful suction, pressure waves, and vibrations. You can opt to use the suction part directly on the clitoris, or turn it over and place the soft, ribbed underside anywhere on the vulva for a gentler vibration.
If you visit the site for the lamp, visitors simply switch the toggle to “SFW”, to see Obii, the mood light, where its charging base glows softly and reflects off the protective case to create a relaxing ambience and atmosphere.
However, if fans have nothing to hide and prefer to explore pleasure in a less restrictive way, the switch can be flipped to reveal the ‘NSFW’ mode showing Obii, a clitoral massager. It has been designed with pleasure at its forefront and uses pulses to create suction and vibrations to stimulate the full clitoris. Made from super soft and squishy silicone it has external ribs that can also be explored for further pleasure.
After being in development for over a year, Obii has finally arrived on the market, but as sex toy sales continue to soar even durign the recent lockdowns, Biird finds a hostile environment where some countries ban the import of sex toys, delivery carriers are hesitant to partner and on social media channels, advertising is restricted for ‘taboo’ products.
However, the sex toy market in the US has surged with more and more people becoming comfortable speaking liberally about their sexual health.
Commenting on Obii, the founders of Bird said:
“When we first started developing the brand and our first product, we were struck by how there are still restrictions of sexual expression surrounding us.
We’ve worked in the adult toy market for a combined 20 years, and find it deploring that companies are still unable to openly show what they are selling. The sex toy industry was valued at $35.7 billion dollars in 2018 and sex toy sales have risen during lockdown, so the demand for such products is obviously there. People want to search and talk about them freely, so we can’t understand why we kept running into the same barricade time after time.
That’s how Obii really developed. We needed a product that was first and foremost about delivering pleasure but it needed to be smart to get around draconian advertising restrictions.
Obii is a lamp or is it? We’re inviting people into a special club where we’re all in on the joke and Obii is here to shed light on the situation. So, are you here for the lamp?”
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