Sensuous Announces the Launch of ‘Primal Instinct’
Sensuous announces the upcoming launch of Primal Instinct, a pioneering gel formulated to restore male sensitivity, enhance sexual responsiveness, and support arousal confidence in the modern age.
Primal Instinct has been designed to address a growing sexual health concern: the rise of desensitisation due to overstimulation, often referred to as ‘death grip syndrome’ or Traumatic Masturbatory Syndrome (TMS).
This phenomenon has become increasingly prevalent in digital culture, where repetitive, high-intensity stimulation can dull nerve sensitivity and contribute to delayed climax, erectile challenges, reduced pleasure, and relationship frustration.
The Modern Challenge Affecting Millions
Up to 50% of men will experience erectile performance issues at some stage in their lives. Delayed ejaculation affects 2–10% of men, often linked to overstimulation and decreased sensitivity.
Desensitisation is rapidly emerging as a recognised contributor to male sexual dysfunction, impacting partnered intimacy and emotional connection.
Primal Instinct has been crafted using evidence-based botanicals traditionally used to support circulation, stimulate nerve response, and enhance sexual drive, helping men reconnect with their natural arousal signals and rebuild sensitivity over time.
A Tool for Reclaiming Confidence and Connection
Unlike conventional male performance products that focus solely on endurance or testosterone, Primal Instinct directly targets sensitivity and neural response — helping men experience heightened sensation, faster arousal, and improved emotional connection with their partners.
“Primal Instinct was developed to meet one of the most pressing and least spoken-about men’s wellness issues of our time,” says Keith Jones, Director of Sensuous. “We’re seeing a rise in performance desensitisation caused by the modern lifestyle. This product isn’t about exaggeration or bravado, it’s about helping men reconnect with their bodies, their confidence, and their relationships. Sensitivity is not a weakness, it’s the doorway to pleasure, intimacy, and masculinity in its healthiest form.”
Primal Instinct will launch in early 2026. Further product specifications and clinical insights will be announced closer to release.
