Sir Richard’s Condom Company has given industry buyers a preview of the new direction of the company, which includes an expansion into a complete line of “below the belt” products for men. According to the company, the response to the new products was very positive.
The new products build upon the modern, premium approach to men’s sexual health products. The complete line is presented in colorful, modern packaging and includes three new ELEMENT toys, which are pleasure products for men and the KINK line of restraints and S&M accessories. Also being introduced is the new Slick Dick’s line of consumables with products like Sugar Crotch Flavored Wipes, Numb Bum Anal Desensitizing Wipes, and Better Than Spit lubricant. The complete line will debut at the ANME show in July.
“At this event we were blown away by retailers’ excitement and the amazing response to our new Sir Richard’s introductions,” stated Robert Rheaume, President of Jimmyjane and Sir Richard’s, about the presentation in Miami. “The team put a lot of thought and work into creating unique products within this space and we are already seeing retailers anxious to get their hands on the new items.”