Sliquid has teamed up with adult film legend Rocco Steele to create a namesake line of lubricants marketed specifically to gay men.
Dallas-based Sliquid has struck a deal with one of the gay adult industry’s top male performers, Rocco Steele, to curate a line of high-performance lubricants that speak directly to an LGBTQ+ customer base. In this new partnership, Sliquid will be manufacturing a waterbased formula and a silicone formula with Rocco’s name attached to it, expanding the product range of their existing LGBTQ-focused men’s line, RIDE BodyWorx.
The RIDE Rocco Collection is debuting with two types of lubricant offerings. RIDE Rocco Water Based is a slick, water-based lubricant that is infused with natural seaweed extracts, including Carrageenan, Nori, and Wakame. The addition of these extracts makes Rocco’s water-based lube ideal for men because it won’t become sticky or dry up quickly when used topically. RIDE Rocco Water Based is also perfect for those occasions when you need to clean up quick; just wipe away and go. This water-based lube has been thoughtfully formulated with gay men in mind as its pH level comes in at 6.0, which is ideal for anal play because it mimics the pH level of the bottom’s rectal ecosystem.
The second offering in the collection is RIDE Rocco Silicone. This highly concentrated, premium blend of medical-grade silicones is ideal for all types of erotic encounters, from sensual massage to safe and comfortable anal sex. RIDE Rocco Silicone is thin and sheer in
consistency, offering that silky, barely-there feeling, while also being long-lasting. This combination of silicone is also 100% waterproof, making it the perfect choice for water play.
RIDE Rocco Water Based and RIDE Rocco Silicone are both currently available in 4.2oz and 8.5oz bottles. The packaging is distinctly reminiscent of the RIDE BodyWorx collection but with Rocco’s instantaneously recognizable image printed directly on the front of the label. The full RIDE Rocco Collection is now available for retail purchase at Sliquid.com, RideLube.com, RideRocco.com, and RoccoSteeleOfficial.com. For wholesale information, please email Sales@Sliquid.com, or contact your preferred distributor to check availability.