With the launch of its brand new Fifty Shades of Grey Official Pleasure Collection 24 Days of Tease Calendar imminent, the Lovehoney Trade team has been continuing to work with its customers on Fifty Shades of Grey promotions. In Australia, Jade Bawa worked with the distributor Calvista to design striking window displays featuring some of the bestselling products from the Fifty Shades Freed collection and inviting fans of the book and film to ‘Let their Fantasies Be Freed’ . The display included pictures of products from the official pleasure collection created with author E L James. The display was rolled out in 11 Adultshop store windows across Australia.
Not only have window displays been a success in Australia but in the UK, Laura Wood, had great success with a Fifty Shades Freed window takeover in the windows of the Harmony store on Oxford Street. During this period, Harmony reported a 30% sales increase and an increase in footfall in to the store Both Sabrina Earnshaw and Kate Hodgson-Egan have been showcasing the brand new Fifty Shades of Grey Official Pleasure Collection 24 Days of Tease Calendar to their customers in the US and at trade shows throughout the summer such as XBIZ, Nalpac and ANME.
Meanwhile Ilona Laboviciute has been busy arranging appointments with her European customers and distributors at eroFame, to present to them the brand new Fifty Shades of Grey Official Pleasure Collection 24 Days of Tease Calendar and chat to them about doing events and window displays to support the Fifty Shades Phenomenon.
Ilona comments: “The Fifty Shades phenomenon is still going strong more than six years after the release of the books and it remains the best-known sex brand in the world. We are very lucky to have such fantastic retail partners all over the world who have really helped to push the products with exciting in-store displays and eye-catching promotions. We are also delighted with the reaction so far to the Fifty Shades of Grey Official Pleasure Collection 24 Days of Tease Calendar. From the concept to the design to the savings, we think there’s a definite market for this Fifty Shades of Grey collection.“ The Lovehoney Trade team will have the Fifty Shades of Grey Official Pleasure Collection 24 Days of Tease Calendar in addition to the Fifty Shades of Grey, Darker and Freed Official Pleasure Collections on display at their booth #181 at eroFame.