
The iroha Lucky Bag is Bringing Good Fortune and More Pleasure to 2026
iroha has put together a thoughtfully curated bundle of their most loved and top-selling products, designed to inspire self-care, pleasure, and relaxation. Priced at £/€175, the iroha Lucky Bag is 20% cheaper than the total retail value of £/€221 (if bought separately)! A Japanese-style bag wraps the fan-favorite products for an added touch of elegance and tradition, and is available to pre-order from the Official TENGA Store.
The limited edition iroha Lucky Bag is inspired by Japan’s New Year tradition of ‘Fukubukuro’ (Fuku 福 = good fortune, Bukuro 袋 = bag). Through the iroha Lucky Bag, iroha wishes good fortune to its users, and the products allow users to discover a new world of pleasure and good vibes.
The iroha Lucky Bag 2026 includes:
iroha mai TSURU: Featuring iroha’s unique HapticWave Technology (converting low-frequency sound waves into vibration), this vibrating item offers a sensual experience like no other.
iroha INTIMATE WASH [FOAM TYPE] Bergamot & Bitter Orange: The luxurious foam with a refreshing natural scent allows its user to have a spa-like experience at home. It has been voted by Japanese users as the number 1 intimate care product for 2 years in a row.
iroha petit SHELL: The iroha petit is designed with the concept of natural, slow pleasure in mind. Rather than providing an intense experience, the iroha petit allows you to experience mindful self-pleasure with its gentle stimulation.
Exclusive iroha tote bag and stickers: A beautiful painted tote bag that has been created exclusively for the Lucky Bag and is not available for purchase separately. Designed to fit all of the above, and more.
Monica Chang, iroha Marketing Manager for Europe & North America says, “The iroha Lucky Bag is our way of thanking our fans with a Japanese New Year Tradition. We want to create a special bundle that brings pleasure and good fortune to people at an affordable price. As part of iroha’s mission, we hope to create an environment where more people take care of themselves through self-pleasure and self-care. With New Year being the time where people often reflect and set new goals, we encourage more people to incorporate self-pleasure into their self-care routine.”
