Topco Sales is shipping the newly expanded Bottoms Up line of lubricants and enhancements made for all things anal, now available in travel-friendly 1-ounce bottles and a 4-piece On the Go set. Besides a sleek packaging makeover and the addition of USA-made cosmetics, Bottoms Up comes with support tools and accessories to help retailers seal the deal.
New to Bottoms Up are four specialty products made in Topco Sales’ California-based lab, each formulated to enhance anal play in their own way:
- Bottoms Up Anal Comfort Lube features a thick water-based formula enriched with 5% lidocaine to gently numb the skin.
- Bottoms Up Silicone Lube with Vitamin E has a long-lasting formula enhanced with vitamin E for skin-nourishing effects. It has a vegan-friendly and hypoallergenic formula.
- Bottoms Up Hybrid Lube boasts a lush water-based and silicone-based blend. Its thick texture is suited for anal play and its unique paraben-free, glycerin-free, vegan blend stays smooth and slick.
- Bottoms Up Anal Bleach is formulated to gently & safely lighten the appearance of intimate skin without the harsh chemicals. This product is made to be safe for use on genitals and delicate skin – even elbows and sun spots! – and deliver noticeable results when used consistently over time.
“Bottoms Up has been beloved by customers and consumers for years and we have expanded the line to make it even more relevant to young, modern, and sex-positive users,” Topco Sales COO Autumn O’Bryan said. “You can’t have safe or satisfying anal play without lubricants, which made the cosmetics a natural addition to grow the brand. The new look for Bottoms Up is clean and welcoming, and it displays beautifully and seamlessly cross-merchandises with any anal toy. Bottoms Up has always been a big seller and we anticipate even bigger numbers now that each item is officially shipping.”
In addition to the new additions, the full Bottoms Up line features new packaging with a clean and modern look that makes the anal plugs, cosmetics, and accessories perfect intro or beginner items for anal newcomers. With a blue-to-white gradient color scheme and clear usage instructions, Bottoms Up offers retailers a complete line of anal-focused products.
Bottoms Up Hybrid and Silicone lubricants are available in 8.6-ounce bottles, while Anal Bleach and Anal Comfort Lube comes in 6.3-ounce bottles. The full lines comes with marketing support, including shelf talkers to make in-store shopping fast and easy.