Womanizer launches Marilyn Monroe Special Edition
Womanizer is launching a special Marilyn Monroe edition in collaboration with Monroe’s estate. Through this launch, Womanizer is tapping into the essence and power of the most iconic woman in Hollywood history
Marilyn’s positive and powerful feminist legacy is the inspiration for the edition of Womanizer’s Classic 2, one of Womanizers bestselling products. The innovative adult toy is available in four new and indulgent colors: white marble, black marble, mint and vivid red and is packaged in a special edition collector’s box showcasing four of Marilyn’s iconic photographs.
For the launch, Womanizer has created ‘I. Am. Original.,’ a powerful campaign around the special edition that showcases Marilyn Monroe as well as emphasizes her as a symbol for women as empowered and forward thinking.
“We believe that Marilyn Monroe is a true original who has inspired and continues to inspire women across the globe,” explains Johanna Rief, Head of Sexual Empowerment at Womanizer. “Our special edition is a tribute to her and is designed and positioned to empower all of the individuals around the world that identify as a woman to break through stereotypes, to be their true selves unapologetically and to define their own sexuality.”
“We’re thrilled to partner with Womanizer for this exclusive launch,” said Dana Carpenter, EVP, Entertainment at Authentic Brands Group (ABG), owner of the Marilyn Monroe estate. “Marilyn is a compelling example of a strong woman that forged her own path long before Hollywood accepted powerful women. Today she serves as a role model for women to celebrate their bodies and be comfortable with who they are.”
The Marilyn Monroe special edition wants all vulva owners to own and embrace their sexuality. It comes with the patented ‘Pleasure Air’ technology which stimulates the sensitive nerve endings of the clitoris with gentle air waves. The products are the perfect blend of elegance, simplicity and style. As with every Womanizer Classic 2, on top of the 10 intensity levels, subtle design and the silent performance, the Marilyn Special Edition also offers an ‘Afterglow’ function technology providing a soft ending after an intense orgasm.