Womanizer launches new PREMIUM colors, campaign and POS material

Womanizer is launching their bestseller, the Womanizer PREMIUM in two new luxurious colors, Raspberry and Blueberry, on November 21st. This release is a direct response to the demands of customers, who have requested their favorite toy in fresh new colors – and exactly in these two shades. Customers chose these in July with the help of two global customer surveys.

The new colors are launched alongside a whole new campaign called “Be Guided By Pleasure”, including new packaging and POS materials.

Furthermore, Womanizer has created a memorable video showcasing PREMIUM and its benefits as the key element of the campaign. Four different women from across the globe share their experiences with the PREMIUM and give a personal perspective on the innovation and features.

The new PREMIUM still includes the functions Pleasure Air Technology, SmartSilence and Autopilot. With the patented and revolutionary Pleasure Air Technology, Womanizer created a new category of sex toys five years ago. In another new animated video you can see how it works.

Product Details

  • Pleasure Air Technology
  • Smart Silence
  • Autopilot
  • 12 Intensity Levels
  • Waterproof
  • Ergnomic fit
  • Super soft silicone skin
  • Magnetic charging pins
  • Colors: Raspberry, Blueberry
  • Price: 189 EUR / 199 USD (excl. VAT)