Womanizer is launching their bestseller, the Womanizer PREMIUM in two new luxurious colors, Raspberry and Blueberry, on November 21st. This release is a direct response to the demands of customers, who have requested their favorite toy in fresh new colors – and exactly in these two shades. Customers chose these in July with the help of two global customer surveys.
The new colors are launched alongside a whole new campaign called “Be Guided By Pleasure”, including new packaging and POS materials.
Furthermore, Womanizer has created a memorable video showcasing PREMIUM and its benefits as the key element of the campaign. Four different women from across the globe share their experiences with the PREMIUM and give a personal perspective on the innovation and features.
The new PREMIUM still includes the functions Pleasure Air Technology, SmartSilence and Autopilot. With the patented and revolutionary Pleasure Air Technology, Womanizer created a new category of sex toys five years ago. In another new animated video you can see how it works.