Ahead of this year’s ‘Earth Day’ on 22 April, Womanizer has launched a sustainable world first: Premium eco. The first biodegradable and recyclable Pleasure Air toy. About seven years ago, Womanizer revolutionized the sexual wellness industry for the first time by developing the first product that stimulates the sensitive nerve endings of the clitoris contactless with gentle air waves. With the development of the patented and innovative “Pleasure Air Technology”, the brand has created a completely new category. With Premium eco, Womanizer is now positioning itself more sustainably.
Premium eco is available from 22 April 2021 and costs EUR 189.
Premium eco is inspired by the best-selling Womanizer Premium. Instead of ABS, however, the product is made of Biolene – a bioplastic made from 70 percent of natural materials (mainly corn starch), making it biodegradable and recyclable. Premium eco also features a replaceable and rechargeable battery, which extends the product’s runtime. Thanks to the modular design, the toy is also easy to take apart compared to other products. Thus, those who need to part with the product can dispose of the individual parts according to the applicable guidelines.
Furthermore, the packaging is 100% plastic-free and is made of FSC paper, which can also be recycled. In addition, Premium eco also comes with a shortened charging cable, a protective bag made of 100% organic cotton and a brief instruction manual. . With every purchase of the Premium eco, Womanizer also plants a tree and works with One Tree Planted to do so.
Of course, Premium eco also comes with the patented Pleasure Air technology, promising a new kind of stimulation and an extraordinary orgasm. Premium eco has 12 intensity levels and is equipped with the Smart Silence function so the product doesn’t start stimulation until it makes contact with the skin. Until then it’s in standby mode.
At the end of March 2021, Womanizer launched a global crowdfunding campaign with a funding goal of USD 20.000 (about EUR 17.000) to set an example and show that sustainable toys are in demand and the future of the sexual wellness industry. In just 48 hours the campaign was fully funded which served as a clear indicator and confirmation that sustainability plays an enormous role in all areas of our lives and a rethink must take place in every industry. The entire amount will be donated to One Tree Planted.
According to JohannaRief, Head of Sexual Empowerment at Womanizer, “The sexual wellness industry has grown exponentially in recent years and the products are gaining more and more social acceptance. But as in many other industries, issues like plastic and environmental awareness are omnipresent and long-term solutions and approaches need to be found for this – for our and all future generations. Premium eco is a first of many steps for Womanizer to make us more sustainable as a company.”