Womanizer Reimagines Its Iconic Lipstick-Inspired Pleasure Product with the Launch of Womanizer Beauty
Womanizer announces the launch of Womanizer Beauty, a new lipstick-inspired pleasure product that reimagines one of the brand’s most recognizable designs for a new generation, available in Europe on July 14th.
Inspired by the original Womanizer 2GO, which launched in 2017 with a lipstick-style design made for discreet storage and travel, Womanizer Beauty updates the concept for today’s sexual wellness consumer: one who wants pleasure products that are elegant, easy to own and aligned with everyday self-care.
The launch arrives as discreet and design-led sex toys continue to gain cultural momentum, with pleasure products increasingly appearing in forms that feel closer to beauty, wellness and lifestyle accessories than traditional adult products. But Womanizer Beauty is not simply about being hidden. It reflects a broader shift in how women are talking about pleasure: masturbation does not need to be concealed, apologized for or treated as separate from wellbeing.
“Beauty routines have long been seen as a valid form of self-care,” says Verena Singmann, Head of PR at Womanizer. “We believe intimate pleasure deserves the same place in that conversation. This product is discreet, elegant and approachable — not because women should feel the need to conceal it, but because pleasure can belong naturally in the spaces where women already care for themselves.”
Womanizer Beauty features the brand’s signature Pleasure Air Technology, offering stimulation through gentle air pulses rather than direct contact. With six intensity levels, users can customize the rhythm and depth of sensation to suit their preference. The product is also USB-C rechargeable, IPX7 waterproof, and includes a travel cap for hygienic storage and on-the-go use.
Available in Lilac, Green and Pink, and Black and Gold, Womanizer Beauty combines performance with an elevated design language that feels closer to a beauty accessory than a traditional pleasure product. Compact yet powerful, it is made for women who want their pleasure products to feel considered, personal and part of their lifestyle.
