WOW Tech Group debuts Arcwave Ion

WOW Tech Group is proud to introduce the newest member of its house of brands – Arcwave. Pushing the boundaries of penis pleasure and redefining modern masculinity, Arcwave revolutionizes male masturbation and closes an existing gap in the market. The first product from the line is Arcwave Ion, the world’s first Pleasure Air stroker, the company says.

After the pre-launch in October, Arcwave Ion will be available to all B2B partners from the end of November 2020 and will be launched globally on December 10, 2020. Ion costs 189 € / 169 £.

Ion uses a re-imagined version of the revolutionary and patented technology that Womanizer first disrupted the sexual wellness market with six years ago – now designed specifically for penis pleasure, using more intense air pressure and a wider surface spread. “We wanted to do for men’s masturbation what we did for women’s masturbation in 2014 – introduce a powerful new kind of orgasm using a fresh approach and cutting-edge technology” says Mark Tobias Zegenhagen, Chief Technology Officer at WOW Tech. “While products focusing on penis pleasure exist, we felt that there hadn’t been a true innovation in the market for years. Ion delivers something entirely different from the standard stroker or penis ring, and we’re thrilled to be able to help men and people with penises discover a new dimension of pleasure.”

While Womanizer uses pulsating air waves to deliver powerful clitoral orgasms, the Arcwave innovation team re-engineered Pleasure Air specifically for penis stimulation. Pacinian receptors located in the clitoris, are the nerve endings that provide particularly intense orgasms. These receptors also exist in the frenulum – located on the underside of the tip of the penis that connects the glans with the foreskin – but are often not sufficiently stimulated by hand or traditional strokers to provide the same powerful climax. Using Arcwave’s Pleasure Air, Ion is able to target the Pacinian receptors in the frenulum and provide orgasms that are more intense, varied, and come with a more dramatic build- up. 

After more than two years of research, over a dozen prototypes and regular input from the international MasturbaTEAM tester panel, Arcwave engineers and designers succeeded in completing Ion. About 100 men have tested the toy so far and 70% of them describe the orgasm as unique, explosive, more intense and longer than their previous masturbation orgasms.

Because a recent qualitative survey confirms that these experiences are comparable to the feeling of women’s orgasms, WOW Tech is launching the product with a campaign that focuses on the comparison, touting a “new kind of orgasm” for men that will answer the question “Ever wonder what a female orgasm feels like?”

In addition to Arcwave’s Pleasure Air, Ion also features CleanTech silicone. Hypoallergenic and more hygienic than the standard TPE/TPR material used in many strokers on the market, CleanTech silicone is super smooth, non-porous, and resistant to UV-light, making it more durable and easier to clean. Ion also features a storage base that both charges and dries any remaining water from rinsing using a DryTech stick.