Xgen Products has added a new style to the Cheeks Denim brand. Accompanying the previously-released ‘cheeky-cut’ style, a new ‘boy short’ style is now shipping in time for Valentine’s Day.
“The Cheeks Demin brand is the perfect combination of comfortable and sexy,” said Andy Green, President of Xgen Products. “The new ‘boy short’ style is something retailers have been asking for, and we were happy to oblige.”
The new ‘boy short’ style comes in both dark wash and light wash colors, and is available in small, medium, large and extra-large sizes. The new boy shorts also have a distressed appearance, showing off the stylish vintage worn out look with frayed hems and seams.
“Valentine’s Day is coming up quick, and we can get these new styles into stores right away,” added Green.
Each Cheeks Denim piece is super soft, comfortable, lightweight, and made with stretch denim to provide lift, shape, support and a better overall fit. A front embossed logo button closure & belt loops provide the perfect accents as well.