For the first-time ever, lingerie retailer Frederick’s of Hollywood will be introducing their own line of sex toys, and Xgen Products has the exclusive worldwide rights and distribution. The company expects to start shipping the collection this month.
The collection consists of nine rechargeable items for the initial launch, including rings, vibrators and couples sets. “The Frederick’s of Hollywood brand is synonymous with sexy, fashionable, and luxurious apparel,” said Andy Green, President of Xgen Products. “With the introduction of the toy collection, consumers will get the same level of quality. These new items are ideal for gifting, holidays, and special occasions!”
Each Frederick’s of Hollywood item includes discreet storage cases, and comes ready to gift with wrapping paper, a card, decorative ribbon and a foil sticker. Additionally, each item is backed by a one-year warranty. The line of toys also has full shop-in-shop capabilities including wall and floor coverings, and will have a complete line of merchandising tools such as displays, shelves, testers, signage, and more.