CalExotics said that it brought it all together with marketing, branding and philanthropic endeavors at the Adult Novelty Manufacturers Expo, ANME.
“ANME was a complete success. Our customers and show attendees loved all our new products, packaging and marketing support. They were especially captivated with our Living Beyond Breast Cancer partnership and new line of products. This organization continues to touch the lives of so many people. It is an honor to be a part of it and our customers want to join in for such a worthy cause,” says Susan Colvin, Founder and CEO of CalExotics.
CalExotics and Living Beyond Breast Cancer, LBBC, have been partners for nearly 10 years, beginning with the popular Papillon Massager. The company has expanded its partnership with a complete line of female-centric products, Inspire. Inspire is designed to help positively affect the overall well-being and health of women with a portion of the proceeds benefiting this vital cause.
Living Beyond Breast Cancer is a nonprofit dedicated to connecting those affected by breast cancer with trusted information and a community of support. CalExotics kicked off the show with the Inspire collection, culminating with a portion of their show sales being donated to LBBC, amounting to a whopping $18,689.