Lovehoney has received a top licensing award for its Motörhead Official Pleasure Collection. The sex toy manufacturer beat off stiff competition for the title of Best Health and Beauty Licensee at the 2016 LIMA Licensing Awards, which took place in Las Vegas last night.
LIMA, short for The International Licensing Industry Merchandisers’ Association, is the leading trade organisation for the global licensing industry.
Lovehoney’s co-founder Neal Slateford said: “We’re thrilled to have won such a prestigious award in the world of licensing.It’s the second year in a row that Lovehoney has won a LIMA Award, and further proof that we are the go-to people for brands looking to break into the pleasure product market.”
The Motörhead Official Pleasure Collection was up against the likes of Pearl World’s Paris Hilton Cosmetic Collection and Hall & Associates Limited’s Shopkins hair accessories line. Slateford said: “I think I can say with some certainty that this is the first time Motörhead have shared a line-up with Paris Hilton – rock’n’roll.”
Lovehoney secured the exclusive worldwide licence to manufacture Motörhead sex toys in 2015.
The range comprises four bullets and classic torpedo shaped vibes, all decorated with the band’s iconic logo and branding, and delivers the sort of power and pleasure you’d expect from the ‘loudest band on Earth’.The collection has already been a big hit in the adult industry, winning the award for Highest Mainstream Appeal at the EAN Magazine Awards 2015.