Sexual wellness brand drops what may be the most sexually explicit cosmetics ad of all time
For 20 years LELO has been revolutionising the sexual wellness industry, empowering individuals to feel more confident in their sexuality and helping them tap into their deepest wants and desires with premium sex toys. Now, to mark its first foray into the beauty space with the launch of LELO Makeup, the brand has launched Read My Lips: a distinctive campaign celebrating the role that lips play in seduction. The campaign comes as part of LELO’s ongoing mission to promote empowerment, confidence, and self-expression.
LELO’s first beauty venture is made up of two luxury matte lipsticks, Stylo and Liquid, both of which come in five showstopping shades – from sexy reds to subtle nudes. With shades bearing names such as Notorious, One Night Stand, Booty Call, Come on Over, Nymph and Screwed, each product nods to LELO’s roots in sexual freedom. Designed to enhance and unlock the user’s true potential, the lipsticks are formulated to have a buttery, non-drying result for a rich, deep colour that lasts all day.
Read My Lips launches today online here and across paid social.
Luka Matutinović, LELO CMO, comments: “For our first cosmetics campaign, we wanted to let our product, and lips, do the talking. Read My Lips is playful, provocative, and uninhibited. We see three beautiful, confident women simply using their lips to express desire – and there is nothing shocking about that. With an unrivaled track record in revolutionising the sex toy market, LELO is now poised to redefine the beauty space. After two decades of pushing boundaries and setting new standards, we are ready to revolutionise the very concept of beauty and confidence on a global scale. With our original mission in mind, the first beauty products we developed are luxury lipsticks that enhance your look and unlock your true potential. As with all our other LELO products, we want to inspire people to feel confident and take in every day as if it was a night of unbridled passion, celebrating freedom and empowerment.”
