BUSINESS meets PLEASURE: Training Days at ORION Wholesale

To celebrate ORION’s 40th anniversary, ORION Wholesale has decided to invite customers to the headquarters in Flensburg so they can take part in the ORION Training Days. The special customer event took place from 3rd to 5th November 2021 at ORION Wholesale. Over 60 specialist retailers from 16 countries participated and they were all very enthusiastic about the successful event with a lot of enjoyable contacts and constructive conversations. 

The participants of the ORION Training Days were able to attend workshops and product trainings in small groups – all true to the motto ‘BUSINESS meets PLEASURE’. They were allowed an exclusive first peek at ORION Wholesale’s new products that haven’t been released yet and they were given guided tours of the company. The guests were particularly amazed by the efficient logistics of the Flensburg company through which 70,000–80,000 items leave the warehouse every day. 

The main focus of the product trainings was the ‘Anniversary Collection’ that has been created to celebrate ORION’s 40th anniversary. There was an own You2Toys collection designed under this label which has captured the essence of the sex toy world over the last four decades and given it a modern twist. 

The guests were given a preliminary presentation of the vibepad 2, a further development of the best-selling vibro-cushion that stimulates clitoris, vagina and anus completely hands-free. There were also preliminary presentations of the new sex toys ‘CUPA’ and ‘Your new favourite’ that ORION Wholesale will bring on the market at the beginning of next year.  

On the occasion of these exclusive product developments, the product managers also gave special behind-the-scenes insights of product development at ORION which has been an important part of the company since the 1990s.  

To round off the ORION Training Days, there were also product trainings by partner companies, such as Lubry, Pipedream and Svakom. 

“We are overwhelmed by all the positive reactions to this event”, sums up Hans-Jürgen Bähr, Chief Product Officer (CPO) & Chief Sales Officer B2B (CSO) at ORION. “We have created the ORION Training Days to celebrate our 40th anniversary. We wanted to emphasise our main principle ‘BUSINESS meets PLEASURE’ and we also wanted to meet our customers in real life again. This is because a stimulating conversation is particularly productive and sustainable in a personal and pleasant setting. The event was a complete success and it will surely be repeated in the future.”