DanaMedic acquires the Zestra Brand

DanaMedic Aps, Danish manufacturer of the penis extenders MaleEdge &Jes-Extender, has finalized the acquisition of the US brand Zestra Arousal Oils (zestra.net) from Innovus Pharmaceuticals Inc. Jes Bech Muller, CEO of DanaMedic, comments: We are very enthusiastic about now owning the Patent and IP rights of the Zestra brand worldwide! Our initial interest in the brand was based on their impeccable testing of the effects of the product, which is top notch science – double-blind, placebo-controlled, cross over tests. We therefore know we can make a significant difference for the intimate well-being of women. So, apart from the business opportunity, this also involves quite a bit of ‘feel good’ knowing we are helping couples everywhere.”

We have been selling the brand for some time, and we have now reached an agreement with Innovus Pharma, the Zestra brand owner, including a royalty clause. We will continue with the well-known classic formula and design, but also add a ‘new formula’ to be launched in 2023, and other new products under the Zestra brand umbrella are in the pipeline”, Jes Bech Müller says.

Paolo D. Griffo, Key Account Manager of DanaMedic, will introduce the brand at the upcoming XBIZ Amsterdam Retreat and eroFame trade shows.