The Dutch erotic EQOM Group, has acquired Libertybelle Marketing Ltd, the company behind the Nexus brand. Libertybelle is based in London, UK, and was founded in 2005 due to a lack of quality sex toys marketed towards men. Prostate massage was highlighted as a niche market to specialize in as the current offering was small and lacked innovation. Today Nexus offers a range of sex toys suitable for everybody with a strong focus on anal toys. Nexus products are sold in over 30 countries and has a diverse customer base. The team has a combination of 27 years in the adult industry.
Libertybelle is the first producer of sex toys to enter the EQOM Group and is excited to join the family. Managing Director Monique Carty said: “We are delighted to become part of the EQOM group and look forward to working together to grow and maximize opportunities for Nexus, EQOM, and the industry as a whole. We truly believe that together we are stronger and by joining forces with other leaders in the sexual wellness field, we all benefit. Nexus will continue to run independently and support all its customers as before.”