British, eco-friendly sex toy brand, Love Not War, has been awarded the coveted Green Product Award, the brand’s third award win this year. In just one year of production, Love Not War has raked up a repertoire of award wins including a Gold iF Award, a Red Dot Award and now, the ‘Oscar’ of the eco-conscious world, a Green Product Award.
The sustainable pleasure toy company, which was first launched in April 2021, has created the world’s first range of eco-conscious vibrators using aluminium drink cans and converting them in to luxury sex toys.
– Four recycled 330ml coke cans provide enough aluminium to manufacture one Love Not War toy.
– Love Not War’s latest product release, The Maya, is made up of 99% recycled aluminium and it only requires three coke cans to produce
– One recycled daily newspaper (120g roughly) is enough to make the cardboard packaging and inserts for two Love Not War units (60g per unit).
Co Founder and CEO of Love Not War, Will Ranscombe, commented on the award win: “When we first launched Love Not War, we made it our mission to become the most sustainable adult toy brand on the market. To receive this Green Product Award, and just after Earth Day nonetheless, is a massive achievement for us as a brand and a great testament to our efforts. We are incredibly proud of the entire Love Not War range and everything we have been able to achieve in such one year. Since we first launched we have witnessed reviewers, influencers, the media and our customers all rave about our products and their capabilities, however above all else, it has been the sustainable factor that has received the most attention. People are excited and intrigued by the prospect of a sex toy that is not only able to only offer them pleasure but it also takes the planet into consideration. We have more products, partners and exciting things in the pipeline for Love Not War and we are working hard to bring them to fruition.”
This recent award win helps to prove the validity of the brand’s sustainable practices including the materials used for both product and packaging, waste management, recycling and repair of products and more.
The entire Love Not War range, which is designed and created in the company’s custom built, green powered factory, is waterproof, rechargeable and comes in two separate parts, the base and head, that are both interchangeable with the brand’s range of detachable heads, allowing you to have multiple toys in one.
Rob Scott, Co Founder and Chief Designer of Love Not War said, “Being recognised at all is a huge achievement, but to win is a great honour. We are amongst some incredible companies that have sustainability at their heart, and that we at Love Not War take huge inspiration from.
A big part of our product design is the detachable heads feature which enables our consumers to use just one rechargeable battery base with all of our interchangeable vibrator heads. This allows them to have multiple products in one, a gamechanger for the sex toy industry. Sex toys are difficult to repair if they break and if you want a new sensation you typically have to purchase a whole new toy, which means a whole new battery too. We’ve solved both of these problems, which is a real win for the planet and winning a Green Product award backs this up.“
The international Green Product Award has distinguished leaders in sustainability, innovation and design since it was first launched in 2013. The award initiative is aimed at all projects on the market from start-ups through to established companies with the award raising awareness of more than 7 million people a year via the Award Gallery, public voting, media channels, national and international partner publications, trade fairs and exhibitions.