Lovehoney is celebrating after publishing its 150,000th customer sex toy review. The UK online adult retailer has built up one of the world’s biggest database of sex product reviews. The 150,000th review was was written by a forum member who writes under the name FunLady. She is a 45-year-old grandmother who loves trying new sex toys with her husband and gave Lovehoney’s Deluxe Magic Wand a five-star rating, saying it ‘really is magic.’
She wrote: “I knew from the minute I felt the weight of the wand and its smooth exterior that it was going to be good. This is without a doubt currently my most favourite toy.” FunLady, who wins 50,000 customer loyalty points allowing her to buy £100 of free Lovehoney product, has started experimenting with new toys after being left home alone with her hubby after their three children grew up and left home.
Lovehoney collaborated with journalist Jon Millward, who specialises in data analysis around sex trends, to compile some stats to mark the 150,000th review:
- If you built a tower with all the dildos, vibrators and butt plugs that Lovehoney sell in a year, it would be 95 miles high (153 kilometres) – the same height as 510 Eiffel Towers
- Lovehoney sells enough lubricant in a year to fill 268 bathtubs (26,800 litres)
- 120,000 penis rings are sold in a year – if these were combined into one giant ring, it would be 1.4 miles across – big enough to encircle the Empire State Building 20 times
- All the batteries sold in a year have the potential to aid 3 million orgasms or power a vibrator for 28 years
Lovehoney draws on the experiences of 166,000 community members who share their honest views of toys on its website. Top reviews are selected each month to win points which can be spent on-site. Lovehoney features almost 3,000 new reviews each month – 66% of which are written by women.
Lovehoney co-owner Richard Longhurst said: “We are very proud of having compiled the world’s biggest database of sex toy reviews. The bottom line is, if a product has a low rating, we won’t sell it. In this industry, customers like to know that someone else has tried a toy and, most importantly, liked it. What is great at Lovehoney is that we have 166,000 reviewers who love sharing their views on our products – that is enough people to fill Wembley Stadium twice. That is a huge community of couples and single people whose sex lives have been transformed by the use of toys, bondage items and lingerie and want to share their experiences with other fans. They soon tell us when a toy isn’t up to scratch, in which case we act quickly to remove it. Equally, they are super-quick to pick up on a new toy which can revolutionise the whole market and become a bestseller off the back of positive reviews. It is the best type of product feedback anyone could have.”