In addition to almost 60 in-house brands, ORION Wholesale also has an even larger number of third-party brands in its assortment – it sells them very successfully and sometimes even exclusively. In order to market these brands even more intensively internally and externally, Niklas Christiansen has now become the Brand Coordinator at ORION Wholesale. He will be the link between the Purchase team and the B2B Sales & Marketing team at ORION and he will collect all the information from the third-party brands and pass it on to the appropriate teams so that they can then market the products in the best possible way.
“We know our own brands like the back of our hand and can therefore position them accordingly on the market”, said Björn Radcke, Head of Sales & Marketing at ORION Wholesale. “We would now like to optimise this for our third-party brands. All related information like fact sheets, product videos, product training/workshops, and marketing and sales analyses will therefore now be handled by our Brand Coordinator Niklas Christiansen.” He knows the company and the products of the industry very well because of his three-year training as a merchant for wholesale and foreign trade management at ORION and he is now looking forward to this new opportunity. “I have learnt a lot during my apprenticeship at ORION and I have also got to know all the teams and their processes very well too”, said Niklas Christiansen. “This, of course, will help me a lot in my future position as Brand Coordinator and I am pleased that I have been trusted with this position. I am looking forward to working with our in-house teams to market our strong third-party brands even more intensively and to increase sales.”