The pjur group and International Dreamlove S.L. have announced that they started a collaboration on 1 January 2022. Their partnership aims to step up distribution of the pjur brand on the Spanish and Italian market. Dreamlove will also look to expand pjur brand awareness through targeted marketing activities.
International Dreamlove S.L. will distribute the entire portfolio of the pjur group. The products will be marketed under the ‘pjur’ brand, which has achieved a high level of brand awareness worldwide thanks to its continuous innovations. All pjur products combine pure experience and enjoyment with premium cleanliness and quality. They are dermatologically tested and subject to rigorous quality and safety management in line with German law.
Mario Romero, CEO of International Dreamlove S.L., believes pjur is an asset for their personal lubricant portfolio: “pjur is a premium brand with more than 25 years’ experience. The products are registered as medical devices, which builds trust with consumers. At Dreamlove we have high expectations of the products we distribute, which is why we are delighted to be working with pjur.”
Customers will benefit from the partnership thanks to Dreamlove’s many years’ experience in the Spanish market. The team will be the first point of contact for customer concerns, and also be responsible for operations.
“In Dreamlove we have found a partner with a wide distribution network that covers a range of different channels. As part of their approach, they reach out to customers where they already shop and offer excellent service. They are a strong partner that will drive the distribution of pjur premium intimate products. Together we will bring pjur products even closer to consumers,” explains Alexander Giebel, CEO & founder of pjur.