pjur has unveiled its third window display for New York’s Museum of Sex, located in Manhattan, beginning of June. It’s part of a campaign to promote love and diversity, using the colours of the rainbow to symbolize diversity with regards to a fulfilled sex life.
The campaign puts the spotlight firmly on love. Everyone deserves love. Everyone should have the freedom to create the love life they want. Love should be freely definable, regardless of age, gender, sexual orientation, relationship status, preferences or abilities.“Being able to showcase pjur during pride month is a great opportunity. Last year the pjur windows were a great success and received a lot of attention. We will keep pushing the message, that pjur is for anyone – regardless of age, gender or preferences”, says Michael Bart, Head of Marketing and Online Marketing at pjur.
pjur ORIGINAL rainbow edition
The campaign promotes the pjur ORIGINAL rainbow edition, a special limited-edition product that features a rainbow on the label symbolising love, acceptance and tolerance.“We couldn’t have wished for a better timing, than during pride month. It’s our mission to reach as many people as possible with our message. Lube can be a benefit for anyone and pjur wants to encourage everyone to confidently life their sex lives, explains Alexander Giebel, CEO and founder of pjur.
The pjur window will be on display at the Museum of Sex at 233 5th Ave in New York City throughout June.