Rebranding of Obsessive

Obsessive, a leader in the sensual lingerie category present in more than 60 markets, has carried out a product rebranding. The brand will unveil its refreshed logo, and new elegant packaging in March. As a result of customer research in European markets, the Obsessive brand is making changes as a response to the diverse tastes and expectations of customers worldwide. Obsessive’s new strategy addresses contemporary trends in fashion and lingerie. “The new font in the logo and decorative elements reflect the unique character of the lingerie more, and the new OSSV signet emphasizes the uniqueness of the brand and its new place in the fashion category,” says Pat Romanek CEO of Amocarat, owner of the Obsessive brand. The newly designed packaging in a modern pink color has become not only a functional part of the shopping experience, but also an aesthetic element, emphasizing the brand’s character. The images of the models on the packaging are more dynamic and diverse. Unchanged is the exceptional quality and wide range of products for women looking for sexy underwear models, in which seductive details play a big role. The new design also extends to the presentation of the product on all mediums, such as packaging and digital materials. Products in the new look will be launched in March with the spring-summer 2024 collection.