Sandra van Looij

System JO welcomes Sandra van Looij as European Brand Ambassador

System JO’s management today announced the appointment of Sandra van Looij as their European Brand Ambassador. She will help to satisfy a steadily increasing need for educational and marketing support in the European market. Sandra has many years’ adult industry experience, most recently serving as an educational executive for a leading luxury pleasure product manufacturer. Her primary role will be to provide JO’s European retailers and distributors with product training and support.

Becky Anniuk, System JO’s EU Regional Manager stated: “With the growth that we are experiencing within Europe, it was key for us to be able to support our customer base through expanding the team into mainland Europe. I am really excited to have Sandra join the JO team. She brings with her valuable experience within the adult market. Her fluency in Dutch, German and English will also make her an invaluable asset to the team.”

Sandra van Looij is based in The Netherlands and will begin calling on retailers and distributors this month. European resellers interested in scheduling product training should contact Becky Anniuk at or Sandra van Looij at