The EDC Wholesale team is in full preparation for next weeks eroFame trade convention in Hanover, where the company will launch many new product lines to its house brand assortment. The wholesaler’s in-house design team created 6 new collections, with over 300 new products.
The designers are currently developing the artwork for the EDC Wholesale booth. “Each year it’s a challenge to create a stylish booth that represents our brands as well as our company.” Stated Eric Idema, CEO “And each year we bring more products to the trade show, which makes it challenging to put each and every product line in the spotlight. But our highly qualified design team managed to design yet again a remarkable booth to highlight the new brands and products that will be launched at the show.
The EDC Wholesale booth offers space for visitors to touch and feel the new products and to sit down with the sale team to discuss business while having a cup of coffee and a typical Dutch refreshment.
Last year at eroFame, EDC Wholesale introduced several house brands that turned out to be highly successful. “We are very excited to see what the feedback will be to this year’s introductions.” Said Andre Visser (International Sales Director) “We bring many new additions to the EasyToys Collections to the show as well as many new collections. We have high expectations about the newest house brand Sinner Gear. A unique niche brand that is specifically designed for the more experienced and extreme fetish sex toy user.”
EDC Wholesale is focussing more on the male users and will introduce two new brands specifically designed for the male consumer; FPPR and Boners. Visitors can have a look at the companies gift sets collection with 12 gift sets for every moment and for every budget. The collection is divided into three price segments; Deluxe, Mid-range and budget gift set, each offering 4 gifts to choose from.
EDC Wholesale is constantly in the process of developing and improving the existing house brands. Sway N01 and MyMagicWand were launched at eroFame 2016 and received many positive feedback from the visitors. Both brands have been extended with new editions to its collection offering new wand attachements to the MyMagicWand series and a collection of 3 luxurious Rabbit vibrators to the Sway product line.
EDC Wholesale welcomes visitors to the eroFame show in Hanover on 11-13 October to see the products in action at booth #154-158.