The erotic market has lost one of its pioneers: Werner Susemichel, founder of the German retail chain ORION Fachgeschäfte GmbH & Co. KG, died on 23 September at the age of 81 years. Werner Susemichel founded his company, which was then called ‘Fist-Class-Versand’, in 1962 in Heuchelheim, where he opened his first store three years later. The number of stores grew rapidly: in 1974 there were ten, in 1986 there were already 20 ‘FCV’ stores. In 1990 the first ORION store opened and only nine years later the company celebrated its 100th store. Today, ORION Fachgeschäfte GmbH with its more than 150 stores is one of Europe’s most successful companies in the erotic retail. Werner Susemichel was undoubtedly a pioneer of the erotic market. Especially in the early years of his business activities, he showed perseverance and always stuck to his goals despite great resistance from society and politics. Through his commitment he made shopping in the erotic retail socially acceptable and laid the foundation for the market as we know it today. Our deepest sympathy goes to his wife, his family and all those who mourn his passing. Our deepest sympathy goes to his wife, his family and all those who are mourning for him.