XR Brands is pleased to welcome Amy Barnum on board as the newest addition to the company’s marketing team. Officially the company’s Marketing Manager, Barnum will manage the growing manufacturer’s international communications, including updating its various platforms with the latest product releases and information.
Barnum joins XR Brands from the housewares industry, where she was heavily involved in product research and development, created marketing collateral to support sales, and managed consumer-facing social media accounts. Barnum is excited to bring those skills to the adult industry and support XR Brands’ growing catalog with timely updates, compelling ad campaigns, and organized management.
“It was extremely important that I work for a company whose products I could proudly stand behind, and I love the path that XR Brands has forged for themselves,” Barnum said. “XR Brands creates toys and accessories that bring pleasure, experimentation, and fun to people around the world – that’s pretty rad! I hope to use my experience to bring an outsider’s creative approach to the work I do. I see a ton of opportunity ahead for XR Brands’ outstanding portfolio of product lines.”
Barnum also is set to manage the company’s e-blasts and print ads, as well as keep the website up to date with new products and information.
“Amy has an extensive background in marketing, which is invaluable to the XR team,” XR Brands General Manager Rebecca Weinberg said. “Her experience working in another industry focused on the end user is a perfect complement for the role of Marketing Manager. That, combined with Amy’s enthusiasm for her job, will translate beautifully to our industry and customer network. We are thrilled to add her to our team.”