XR Brands welcomes Michael Guilfoyle as International Sales & Marketing Manager
XR Brands is pleased to welcome Michael Guilfoyle as International Sales and Marketing Manager. The newest addition to the company’s growing sales and marketing team, Guilfoyle will manage client relationships with a special focus on partnerships overseas, all while improving the company’s reliable communications with its loyal customer base.
Guilfoyle brings to XR Brands 6 years of adult sales and retail experience, plus 23 years’ of mainstream marketing and development knowledge. With a unique insight into adult product manufacturing and merchandising, Guilfoyle is well-prepared to fortify XR Brands’ sales team and contribute to the company’s ongoing growth within the fetish and BDSM markets.
“I’m accustomed to the competitive nature of this industry and have always enjoyed working with product lines that require hands-on sales trainings, which makes me a great fit for this role at XR Brands,” Guilfoyle said. “In my years in adult, I led a team that took a product from concept to market on four continents, and I flew more than 550,000 miles to pitch the product in person to make sure our message was clear. I will bring that same dedication and energy to XR Brands while increasing exposure to its product lines and streamlining our international sales efforts in an even more strategic way.”
In addition to supporting the sales and marketing team, Guilfoyle also will provide fresh perspective and vision to XR Brands’ external communications efforts via marketing, social media, and mainstream publicity.
“Michael has an extensive background in marketing and development, which is invaluable to us,” XR Brands Director of Sales & Marketing Rebecca Weinberg said. “He has taken multiple products through the entire manufacturing and marketing process, as well as successfully bridged the gap between mainstream and adult. Michael shares XR Brands’ work ethic and drive for success, which makes him a valuable addition as a key member of the XR Brands team.”