YourStory features Besharam’s decade long journey of changing mindsets & bringing more sex positivity in Indian community

Besharam’s decade-long journey has been featured in a blockbuster article on which is the Techcrunch of India. The 2 hour long interview between Aparajita & Raj Armani deep dived into the humble beginnings, the early challenges of running a ‘sex influenced’ business in culturally sensitive India and the small victories of last 10 years which levelled the playing ground for India with rest of the world. Besharam went live as an international only ecommerce business, headquartered in Tampa, FL and marketing/retailing to Indians in India. Along with the endorsement of Sunny Leone who had a flourishing career in the adult business back in the US, Besharam made a splash in India and the Indian Media was quick to create the buzz and welcome a change in the otherwise traditional mindset of the average Indian consumer. Since then, Besharam has been featured in over 200 News & Media outlets including Yahoo, CNN, MSNBC, Vice, Entrepreneur, Yourstory, TechinAsia, GQ, Cosmopolitan, Forbes, Entrepreneur, BusinessWorld, India Today, Times of India, and many many more including multiple features in XBIZ and EAN.
From being non-existent as a category, pleasure products’ knowledge, accessibility and demand has soared to record high levels, something nobody could have estimated 10 years ago. In 2016 The Economic Times of India did a front page feature on Besharam and the sexual wellness market and estimated that by 2020 it will cross $400M. Fast Forward to 2021, the rise in demand fuelled by the pandemic raised this market valuation to over $1.2B as evaluated by independent researchers and media outlets. This new awakening has caused a frenzy and now every marketplace and platform is aggressively promoting sexual wellness. Everyone wants a piece of the pie.
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