ADULTEX 2018 Concludes

Australia’s annual adult B2B trade exhibition ADULTEX concluded Friday 4 May after three days showcasing the latest products from the world’s leading manufacturers of adult toys, lingerie, lubricants, sexual wellness products and novelty items. Now in its 14th year, ADULTEX 2018 was co-sponsored by Pipedream and Calexotics and held at the Sheraton Grand Mirage Resort, Port Douglas from 2-4 May, attracting 35 exhibitors and hosting over 170 guests.

To kick start proceedings was the “Welcome White Party” sponsored by Calexotics’ new range “California Dreaming”. A highlight and always a crowd pleaser at the Welcome Event was the Lingerie Fashion Show highlighting the latest lingerie pieces provided by Seven ‘til Midnight, Baci and Envy.

During Adultex two industry forums were presented – the first focused on Sexual Wellness and was facilitated by Dr Sally Cockburn known in the media also as “Dr Feelgood”, an Australian health communicator. Panel members participating in the Sexual Wellness forum were pjur’s CEO & Founder Alexander Giebel, Sunny Rodgers a Certified Clinical Sexologist & Professional Sex Coach at Pipedream, and Lupe Martinez of Calexotics. This forum discussed how the growth of the sexual wellness category is changing the adult retail landscape.

The second forum was again facilitated by Dr Sally Cockburn and focused on how to grow your business, what issues are currently facing adult retail, and how does retailers communicate with tech savvy customers. The panel members on the Business Forum was Founder and Managing Director of COTR, Inc Alicia Sinclair, Andy Green President and Founder of X-Gen, Briana Honz-Watkins of Pipedream and Roger Sheldon-Collins, General Manager of Calvista.

The annual ADULTEX Awards were presented at the 70’s Disco Glam Party sponsored by Pipedream.

ADULTEX 2018 Award Categories and winners were:


Best Fetish Range – Sex & Mischief by Sportsheets

Best LGBTI Range – Shi Shi Range by NS Novelties

Best Lubrication or Lotion Range – pjur Love Range by pjur

Best Lingerie Range – Seven ‘til Midnight

Best Marketing – Screaming O

Best New Product – The Cowgirl by COTR, Inc

Best Female Product Range – Amour by Jopen

Best Male Product Range – Main Squeeze by Doc Johnson

Best Product Packaging – Mini Marvels by Calexotics

Best Novelty/Game Product – A Year of Sex Card Game by Kheper Games

Best Sexual Health & Wellness/Product Range – pjur MED by pjur

Best Female Product – Zumio Classic by Zumio

Best Male Product – Hydromax X30 Wide Boy by Bathmate

Most Innovative Product – InsideOut by womanizer

Best Luxury Toy Range – LELO

Company of the Year – Pipedream

Customers Choice Award – Pipedream

Service to the Industry – Andy Green, X-Gen