CalExotics focuses on user experience and brand story at ANME
ANME attendees this year were one of the first to see new looks for new CalExotics collections like Dr. Joel, Couple’s Enhancers, Anal, Water Systems and Rings. CalExotics also featured its newest collections—Mini Marvels, Spellbound, Foreplay Frenzy and Remotes. Furthermore, CalExotics added to Inspire, Embrace, and other best-selling collections to round out their fall release.
The goal of CalExotic’s booth this year was to connect its customers and the end consumer to the overall brand story, which was seen at ANME and through the company’s ongoing branding efforts. The company tried to make everything from the new product packaging to the booth décor and signage fun and approachable.
Susan Colvin, Founder, and CEO of CalExotics says, “At ANME we focused on three key areas; branding, streamlining the user experience and retail support. Each focus was executed seamlessly throughout the booth, and we believe this was one of our most successful shows to date.”
Another focus for the company was streamlining the user experience. Colvin says, “we receive tremendous feedback from the end consumer, and do our best to incorporate that feedback into future projects.” Helping cultivate the user experience, CalExotics created products with simple to use operations. The aim was consistent control for ease of use and increased sales.
The company says that an example of this can be seen with the new Inspire Vibrating Tulip Wand. This product features two buttons; one turns the unit on or off and the second operates the functions. Jackie White, Executive Vice President of CalExotics, says, “Operating our new products is intuitive, which will ultimately lead to increased consumer satisfaction.”
CalExotics also extended its emphasis on retail support this season. The company offers retailers a myriad of options for merchandising and support, including point of purchase displays for top collections. CalExotics also created a print on demand service where retailers can go online to order CalExotics collateral. White says “Retailers are the key to our success. We are happy to provide them with the necessary tools to make the sale.”
To round out the show CalExotics also gave ANME attendees a first look at their new website. The new site, which will officially launch later this year, will be a resource for industry professionals and a way to better connect consumers to viable retail outlets.