As Colette Courtion tells us, more than half of all women in the United States suffer from a weakened pelvic floor or nerve damage in the vaginal canal after giving birth. But instead of complaining, Courtion decided to take action. Having years of experience in the beauty market under her belt, she decided to develop a product that would make women feel beautiful, not only on the outside, but also from within. This product, named vSclupt, will hit shelves early next year, and in our interview, Colette tells us more about the product and how it is different from Kegel balls and similar products available in the market right now.
Joylux is the name of a young company, new to the erotic industry and soon to launch its first product. Why did you decide to start this company? Do you have any prior experiences in this field?
Colette Courtion: I’ve developed beauty products and devices for the past ten years that have helped women look and feel younger. After I became pregnant, my girlfriends shared with me all the things that happen to your body, especially “down there”, after childbirth. Your pelvic floor muscles weaken, causing bladder leakage. You can experience nerve damage in your vaginal canal which causes loss of vaginal sensation; and your vaginal tissue may soften which can lead to painful friction during sex. I learned this was an issue that impacts over 50% of all post-partum women and women going through menopause and that there are no products or solutions out there that can address all of these issues. Since I had experience developing at-home beauty devices that help tone, tighten, and rejuvenate facial tissue and muscles, I had the idea to apply that same technology to the vaginal area to help repair and rejuvenate the pelvic-floor area. My goal is to help women feel young, sexy, and beautiful from the inside out.
Before we talk about your product, could you first introduce your team? Who are you working with on your current project?
I put together a team of leading doctors to develop the product, including PhDs in light-based technologies, gynaecologists, and sexual health and wellness experts. Then I formed a management team and board of advisers of industry experts who have previous experience with leading at-home consumer devices and adult toys (from Clarisonic to WeVibe) to take vSculpt to market.
Your first product is called vSculpt. On your homepage, you describe it as “the world’s first at-home toning and rejuvenation medical device for the 30 million+ US women affected by pelvic-floor weakening.” What exactly is the vSculpt?
vSculpt helps women who are experiencing pelvic floor muscle weakening, loss of vaginal sensation and hydration, and a decrease in their overall sexual satisfaction caused by childbirth or ageing (estimated to be more than 30+million women in the US) by giving them a device that solves these concerns. This in turn helps improve their confidence and partner intimacy. vSculpt uses four modalities—therapeutic light therapy, heat, vibration, and photonic gel—to effectively improve pelvic floor muscle tone, rejuvenate collagen and elastin and repair post-partum nerve damage in the vaginal tissue, and boost natural hydration all in the comfort of your home.
How does the vSculpt differ from other Kegel exercisers on the market? What can you tell us about the unique selling points and revolutionary features of vSculpt?
Manual pelvic floor exercisers (i.e. Kegel balls) simply just exercise the local pelvic floor muscles and are generally ineffective. They don’t stimulate collagen and elastin production in the vaginal tissue, repair post-partum nerve damage in the vaginal tissue, or address hydration concerns, whereas, vSculpt uses the following modalities to comprehensively rejuvenate the vagina and pelvic floor area:
- High-powered, therapeutic LED lights in varying wavelengths to excite the cells in vaginal tissue into producing more collagen and elastin (responsible for tissue tightening and plumping).
- Gentle heat to increase blood flow at the cellular level to induce a healing response in tissue and muscles (responsible for nerve damage repair).
- Vibrational massage to gently and effectively improve muscle tone and maximise the treatment protocol (pleasurable to use).
- Photonic gel to accelerate the rejuvenation process and assist in a more pleasurable user experience.
By combining these modalities, we can strengthen and tone the pelvic floor, increase vaginal tightness, plump vaginal tissue, improve vaginal sensation, boost natural hydration, improve bladder control, and enhance overall sexual wellness, providing a comprehensive approach to vaginal rejuvenation that Kegel exercises can’t. This was validated in an independent third-party study: 95% of women experienced a stronger pelvic floor, 95% experienced a tighter vagina, and over 90% experienced more vaginal hydration and sensation. But more importantly, 100% experienced a closer sexual bond to their partner as a result of using vSculpt. Something that kegel balls definitely don’t do!
Please explain how vSculpt is used. How difficult is it to learn to use this product, and when can the user expect to see results?
You simply insert vSculpt into the vaginal canal and select the treatment mode that is recommended for you. We’ve developed a rejuvenation treatment plan that takes 60 days to complete, starting with using vSculpt for 6 minutes a day, 3x per week for the first week, then moving to 8 minutes a day, 3x per week for the second week, and then 10 minutes a day, 3x per week for the remaining 6 weeks. In our clinical study, the study participants started to notice a difference within the first 7 days, with all study participants experiencing change within 45 days of use. It typically takes up to 60 days for your body to rejuvenate new collagen and elastin in your cells and repair and strengthen muscles.
What can you tell us about the development process? How did you come up with the final design of your product and why did you settle for it?
A team led by women—working with a group of doctors, technologists and industrial designers who specialise in human anatomy, specifically the female body—worked for over two years to develop vSculpt. The concept was tested by over 2,500 women, with the final design being tested on a smaller subset of those women to ensure proper fit, comfort, and functionality.
How are you planning to promote your product before and during its launch? Which channels are most important to your marketing?
We will be seeking the endorsements of medical professionals who deal with pelvic floor disorders. Additionally, we will be working with key opinion leaders in the social channel and retailers that specialise in talking about and promoting sexual health and wellness.
What can you tell us about the pricing of vSculpt?
Today, women spend thousands of dollars dealing with pelvic floor disorders. While vSculpt is a medical device made with premium components, it’s important to us that the product is considered highly valuable, but attainable to all women who suffer from these issues.
The customer group you target with your product is obviously women. But do you have a more specific demographic in mind?
More than 50% of all women who have had children or are ageing deal with these issues, so our demographic is quite large. While women 35+ suffer these issues more than younger women, we find that almost all women want to have a better sex life, so we will appeal to a very large demographic. Interestingly, we also surveyed men in our clinical study, and more than 78% of men felt that vSculpt gave their wife more confidence in the bedroom, which opens the door to gifting opportunities for men and their partners.
Will you sell your product in Europe? Are you planning to work together with distributors here?
Yes, we plan on launching in Europe in Q1 2016 and are starting discussions with distributors.