Alicia Sinclair

“Le Wand is a stylised, fresh, and sexy approach to a best-selling sex toy.”

Hitachi’s Magic Wand was launched in the late Sixties, soon to become one of the most iconic products of the adult industry. Unfortunately, many modern wand massagers still seem to be taking their aesthetic cues from that era. Alicia Sinclair aims to change that with Le Wand, her own interpretation of the classic concept. In our interview, we learn more about this new product and discuss the marriage of elegant design and proven technology.


After launching a company specialising in anal toys with B-Vibe last year, your newest project is called Le Wand. Why did you choose this category? Which potential do you see here?
Alicia Sinclair: Vibrating Wand Massagers have long been women’s go-to pleasure tool. However, I’ve always found the aesthetics and design of wands rather unappealing, industrial and masculine. I believe sex toys should feel like, and inspire sexiness and pleasure. In my humble opinion, Le Wand satisfies this need in the market by offering a refined classic wand massager with upgraded features and gorgeous design. The product feels special and that easily translates to the customer. I see great potential for Le Wand. Wand massagers are well known to be a best-selling sex toy.

How does Le Wand set itself apart from its competition?
Le Wand is a stylised, fresh, and sexy approach to an all time, best-selling sex toy. This premium product collection, is 100% body-safe, has a powerful rechargeable battery, includes a travel case and multiuse texture cover, and arrives luxury, gift-able packaging.

The Le Wand collection offers innovative accessories designed with pleasure and satisfaction in mind. Our silicone attachments include weighted balls inside the silicone for a fuller sensation, stronger transmission of vibration, and the ability to heat and cool with warm or cold water. I’ve also created multi-use, disposable “Texture Covers” that slip on to the top of the wand to vary sensation. There is nothing like this currently marketed for wand use.

I’m committed to beautiful point of sale presentation and we offer truly gorgeous displays and merchandising materials to enable sales at the retail level.

Le Wand
Le Wand boasts a clear and elegant design

Wand massagers have been on the market for a long time. How hard was it to give this old concept a new twist?
Wand massagers have always been among my personal favourite sex toys. The design process was a personal journey into creating a product that reflects the innovation and style I’ve always longed to see in this category.

Why did you choose to use the French-sounding name Le Wand?
The French language is sensual and sexy. I wanted Le Wand to feel like this as well.

What was your role in the design of Le Wand? What can you tell us about the company behind the product?
I worked on every aspect of the design process of Le Wand from initial concept of the wand and accessories, to the travel case, packaging, logo, catalogues, website… You name it. This line is a personal labour of love and I’ve been involved in every step of the process.

What is more important to the customer in your opinion: an elegant design or the functions a product has to offer?
I believe that elegant design is easier to translate to a consumer than product function, but ultimately it would be my preference to combine design and function rather than choosing one over the other.

Le Wand Massager
The wand vibrator launched on March 1

Le Wand has attachments for different experiences. Which attachments are those and which sensations do they offer?
Our Weighted Silicone Attachments provide intense targeted stimulation and an amazing feeling of fullness. We offer two styles- Curve and Ripple.
Curve is perfectly shaped for g-spot stimulation. It has a sweeping shape that is precisely weighted in the bulbous tip, making it firm and especially satisfying. There is also an external contact for clitoral stimulation.

Ripple is designed for the Blended Orgasm (clitoral and vaginal orgasm) by offering intense pleasure during “in and out” motion and an external contact for clitoral stimulation. This attachment features ripples along the insert-able portion for intense sensation and provides a feeling of fullness from the weight.

Will there be additional attachments or other accessories? Do you already have specific plans for the future of Le Wand?
Yes; There’s some thought to add additional attachments or accessories, but nothing in the coming year.

Le Wand is dedicated to promoting sexual wellness and pleasure with engaging branding and marketing that offers a fresh, sex-positive take on the popular wand massager. The future of Le Wand includes over 25 articles dedicated to providing comprehensive information about everything from anatomy, position guides, to dispelling common myths about wand use.

Le Wand
Displays are available to direct more attention to Le Wand in retail stores

The technology and the power are also important, especially for a wand. Which features does Le Wand offer besides its design?
Le Wand features 10 distinctive, rumbly vibration speeds and 20 vibration patterns. The sleek design provides focused vibration in the head of the wand. The battery is very powerful and three hours of charge will result in three hours of use. Le Wand can be used globally, as we offer plugs compatible for use in Europe, North America, Australia, and the United Kingdom. The collection has CE and RoHS certifications.

You first presented Le Wand to the public at the end of January. How has the feedback by the industry been so far?
The feedback has been overwhelmingly strong. I was somewhat surprised myself, because there are so many wands already available on the market. Le Wand speaks to women though. It presents the wand massager in the most flattering way and feels like a sexy piece of art that is meant to be loved.

When will Le Wand be available for retailers in Europe? Are you working with distributors in this region?
Le Wand is available in Europe since March 1. Eropartner  and Orion Wholesale carry the complete collection.