pjur INFINITY: Dive into Infinite Pleasure
It’s a busy time for pjur: as well as introducing its new brand presence, the company is also launching a new product range. pjur INFINITY silicone-based and pjur INFINITY water-based, the new premium personal lubricants from pjur, already have all the elements of the brand refresh, making them great examples of the brand’s new direction
Premium personal lubricants in a glass bottle
The design alone of the pjur INFINITY range packaging suggests that something new is hiding inside. The pump dispenser makes the pjur INFINITY glass bottle the perfect accessory for any bedside table. The two different variants are offered in the 50 ml size:
– Enjoyment, pleasure, intense. The silicone-based formula provides lasting lubrication and is free from preservatives. Ideal for sex & massages.
– Experience, sensation, adventure. The water-based formula gives users an extra dose of sensation and endless opportunities to discover something new. Perfect for using with sex toys.
As the first product to embrace pjur’s new brand values and colour world, it also attracts attention with its clarity, differentiating itself from both competitors and previous pjur products
“pjur INFINITY is the result of 27 years of experience. We want to boost the PREMIUM segment, because we believe that there is a gap in the market there. This new product range will enable us to speak to new customers who are discerning and look for high-quality products. The new product range conveys the philosophy of the brand. It represents our values and wants everyone to be able to live their sexuality to the fullest,” says Alexander Giebel, CEO & founder of the pjur group.