Topco Sales Releases New ‘Bottoms Up’ Lubes and Enhancements

Topco Sales is officially shipping the newly expanded Bottoms Up line of lubricants, insertables, and enhancements made for all things anal.  New to Bottoms Up are four U.S.-made specialty cosmetics designed to enhance anal play in their own way:

  • Bottoms Up Anal Comfort Lube features a thick water-based formula enriched with 5% lidocaine to gently numb the skin.
  • Bottoms Up Silicone Lube with Vitamin E is long-lasting and is waterproof, hypoallergenic, vegan, and soothing with the inclusion of Vitamin E.
  • Bottoms Up Hybrid Lube boasts a lush water-based and silicone-based formula. Its unique paraben-free, glycerin-free, vegan blend stays smooth and slick.
  • And the fourth addition to the Bottoms Up collection is Anal Bleach, formulated to gently & safely lighten the appearance of intimate skin. This product is made to be safe for use on genitals and delicate skin and deliver noticeable results over time.

“Bottoms Up has been beloved by customers and consumers for years and we have expanded the line to make it even more relevant to young, modern, and sex-positive users,” Topco Sales COO Autumn O’Bryan said. “You can’t have safe or satisfying anal play without lubricants, which made the cosmetics a natural addition to grow the brand. The new look for Bottoms Up is clean and welcoming, and it displays beautifully and seamlessly cross-merchandises with any anal toy. Bottoms Up has always been a big seller and we anticipate even bigger numbers now that each item is officially shipping.”

In addition to the new cosmetics, the full Bottoms Up line now features packaging with a clean and modern look that makes the anal plugs, cosmetics, and accessories intro or beginner items for anal newcomers. With a blue-to-white gradient color scheme, bold graphics, and clear usage instructions, Bottoms Up offers retailers a complete line of anal-focused products.

Bottoms Up Hybrid and Silicone lubricants are available in 8.6-ounce bottles, while Anal Bleach and Anal Comfort Lube comes in 6.3oz bottles. The full lines comes with marketing support, including shelf talkers to make in-store shopping fast and easy.