Womanizer launches Crowdfunding campaign for sustainable sex toy
About seven years ago, Womanizer revolutionized the sexual wellness industry by developing the first product that stimulates the sensitive nerve endings of the clitoris contactless with gentle air waves. With the development of the patented and innovative ‘Pleasure Air Technology’, the brand has created a completely new category. Now comes another world first: Premium eco. The first environmentally friendly, biodegradable and recyclable product – with Pleasure Air technology.
The brand is thus positioning itself more sustainably and wants to set an example. For this, Womanizer is launching a crowdfunding campaign on Indiegogo to show that sustainable sex toys are in demand and the future of the industry. The campaign is available here: https://wmnzr.co/eco.
The funding goal is 20,000 USD (approx. 17,000 EUR). The success of the campaign – i.e., the achievement of the financial goal – will serve as an indicator and confirmation. Confirmation that the topic of sustainability plays an enormous role in all areas of life and that a rethinking must take place in all industries. Interested parties can support this project and be one of the first to purchase the new product and hold it in their hands. For this purpose, a limited number of products are available to them at a reduced price (original price: 189 EUR):
- The first 150 products purchased will receive over 55% discount
- The next 200 products purchased will receive over 35% discount
- The last 300 products purchased will receive more than 10% discount
Womanizer will donate the entire amount of the campaign to One Tree Planted.
Premium eco is based on the best-selling Womanizer Premium. Instead of ABS, however, the product is made of Biolene – a bioplastic made from 70 percent natural materials (mainly corn starch), making it biodegradable and recyclable. Premium eco also features a replaceable and rechargeable battery, which extends the product’s runtime. The toy is also easy to take apart compared to other products. Thus, those who need to part with the product can dispose of the individual parts according to the applicable guidelines.
Furthermore, the packaging is 100% plastic-free and is made of FSC paper, which can also be recycled. In addition, a shortened charging cable, a protective bag made of 100% organic cotton and a brief instruction manual are included. With every purchase of the Premium eco, Womanizer also plants a tree and works with One Tree Planted to do so.
Of course, Premium eco also comes with the patented Pleasure Air technology, promising a new kind of stimulation and an extraordinary orgasm. Premium eco – like Premium – has 12 intensity levels and is equipped with the Smart Silence function. So the product doesn’t start stimulation until it makes contact with the skin, until then it’s in standby mode.
According to Johanna Rief, Head of Sexual Empowerment at Womanizer, “The sexual wellness industry has grown extremely in recent years and the products are gaining more and more social acceptance. But as in many other industries, issues like plastic and environmental awareness are omnipresent and long-term solutions and approaches need to be found for this – for our and all future generations. Premium eco is a first of many steps for Womanizer to make us more sustainable as a company.”