Swiss Navy’s new Anal Jelly is now shipping

M.D. Science Lab, makers of the Swiss Navy brand, confirmed that their Anal Jelly Premium Personal Lubricant is now shipping.

“It’s exciting because this product blends attributes from two of our bestselling items,” said Briana Watkins, ACS, M.D. Science Lab’s Vice President of Sales and Marketing. “It combines the most popular elements of our silicone-based Swiss Navy Premium Anal Lubricant with its clove leaf oil and our water-based Slip ‘N Slide Premium Jelly Lubricant. Now consumers can experience the best of both formulas in an extra-thick water-based anal jelly enhanced with clove.”

Swiss Navy’s Anal Jelly Premium Personal Lubricant is a rich jelly that provides an intimate cushion and conveniently stays where applied. It is recommended for personal, partnered, and pleasure product use.

The addition of clove leaf oil is unique in that it contains the active ingredient Eugenol, which is a natural anesthetic and has antimicrobial properties to help kill bacteria that can be important since medical research has found this particularly beneficial for those who participate in anal sex. 

“As always, we pay attention to what our retail partners are asking for and what consumers are seeking,” said Watkins. “This has led to our new-release products being perpetual top sellers.”