Visitors to the Scala Fair at the first weekend of September were able to see the new pjur SPA massage lotions. “The response was amazing,” explains Stefan Daniel, Key Account Manager at pjur, who was at the trade show in Almere from September 2 through 4. “Visitors were particularly impressed with the design and the layout as well as the different fragrances.”
Walter Kroes, new Managing Director at Scala was equally impressed: “Of course, we immediately included the pjur SPA range in our portfolio. The products really are exceptional and will be extremely popular thanks to their properties. You can always rely on pjur to deliver real quality. The company never makes compromises on quality in its innovative ideas and this is just what our customers want.”
This year’s Scala Fair at the company’s headquarters was the last of its kind for a while. The company will soon be moving to Wijchen in Holland, near the German border, and plans to slightly scale down its showroom. “Due to our new storehouse and slightly smaller showroom, we will be parting ways with some brands and focusing instead on distributing premium brands. It goes without saying that we will continue to work with pjur and its portfolio of over 70 products. After all, around 25 of these are always in our best seller list,” adds Kroes.
Before the trade show, Scala invited its top customers to a VIP sailing trip on the bay of Ijsselmeer. “We were delighted to receive this invitation and are grateful for the great relationship we have with Scala. We aim to intensify this collaboration even more over the coming years,” says Stefan Daniel. Scala is also keen to do this and wants to collaborate more closely in future, organising personal training sessions and product presentations.