pjur employees have been unable to meet their business partners in China in person over the last couple of years. Thanks to the pandemic, contact has been through online meetings and agreements for the last three and a half years. But in mid-May, it finally happened: Sales Manager Marco Schneider and Ralph Ehses, COO/CCO at pjur, accompanied Alexander Giebel, founder and managing director of pjur, on a one-week trip to China to discuss the latest developments in the Chinese market and new product ideas with exclusive partner Orange Adult. The local partner has more than 400 stores and its own app, is represented on all relevant sales platforms and uses increasingly new, innovative sales channels
B2C sales event reaches ten thousand customers
During pjur’s trip to China, Orange Adult organised a big B2C sales event where new product ideas were presented to an audience of selected sellers and partners – and all were met with great enthusiasm and anticipation. A complete success for pjur! The manufacturer of premium personal lubricants fully meets the requirements of Chinese consumers with its planned products, which will enable pjur to continue to strengthen its market position.
Parts of the event were also broadcast live on Orange Adult’s social media channels. Customers were able to take part in a raffle and win high-quality products and other prizes. This online event alone reached over 52,000 people, demonstrating the importance of the online arena for the Chinese market. Orange Adult has increasingly relied on online marketing over the last few years. In the past few weeks, its various online events reached over 10 million consumers – perfect preparation for the sales event held by pjur.
“China is an important market for us – not only because of the sales figures, but also because of the developments within the erotic industry as it moves towards online trade and marketing. With our local partner, we have shown we can successfully drive sales actions. The numbers speak for themselves. A complete success – for both Orange Adult and pjur,” says Alexander Giebel enthusiastically.