Luvu Brands factory featured on Playboy’s new travel show

Luvu Brands, the manufacturer of Liberator Bedroom Adventure Gear, is the focus of a new reality-based travel show for Playboy TV called Toyride. The show follows hosts Nikki and Daniel as they travel across the United States exploring different sex toy manufacturers. Episode three has the couple traveling to Atlanta, Georgia for a guided factory tour​ with ​Luvu Brands, Inc. CEO and founder, Louis Friedman.

“We are very proud of manufacturing in the United States and welcome visitors to our factory,” says Friedman. “Showing people what we do here day in and day out is rewarding and makes all of our hard work worthwhile.”

The episode takes place inside the Luvu Brands 140,000 square-foot, vertically-integrated manufacturing plant where Liberator products are produced. While touring the facility, Nikki and Daniel get a first-hand look at the company’s assembly process from the fabric and foam cutting to the sewing of materials to adding the final touches.

After a rundown of the factory, the hosts escape to the Liberator factory showroom for additional product education from marketing manager, Angela Lieben. Nikki and Daniel get a detailed look at Liberator’s finished goods as well as a live-action demonstration.

The “Toyride” episode is the latest in a string of other media appearances featuring Liberator. The piece aired on Saturday, April 29th on the Playboy TV cable broadcast channel and is now available via online streaming on