At this year’s eroFame in Hanover, pjur was decorated with the EAN Award for ‘Lubricant Brand of the Year’, for the brave step of taking its brand in a completely new visual direction, but also in recogni- tion of its rigorous implementation of the MDR. pjur recognised the importance of the MDR early on, and is now one of very few MDR-certified personal lubricant manufacturers on the market. Once again, pjur has proven itself to be a professional and capable part- ner, focusing on customer safety. pjur’s brand refresh has successfully taken the design of product labels to a new level while retaining the familiar brand identity. This ensures products are still recognisable, while offering opportunities for attractive product displays and a host of selling opportunities. Following the classi- fication of personal lubricants as Class IIb medical devices, retailers also have the security of knowing the products are compliant with the law.