Women’s Day 2022: Womanizer launched global GWP campaign with Lunette
Following the global Menstrubation Study and Womanizer’s dedication to become more sustainable, the premium intimate lifestyle brand is expanding on their collaboration with leading period product company Lunette. Since International Women’s Day on March 8th, 2022, Womanizer offers a special gift with purchase to their customers: a Lunette menstrual cup, specifically created for this collaboration, in three complementing colors (blue, violet and clear). The cups will be available at global retail partners of Womanizer.
In May 2020, Lunette and Womanizer jointly launched the Menstrubation Study – the first clinical study worldwide that examined whether regular masturbation can have a pain- relieving effect on periods. The results: Yes, it can and it has both a short- and long-term positive effect. The two brands are dedicated to do their part in helping to close the so-called Gender Health Gap. The term describes a lack of research and knowledge in the field of female (sexual) health, well-being and pleasure due to centuries of neglect and focus on the male gender.
The publication of the study results caused global media attention and awareness at the beginning of 2021. Furthermore, the results are currently under review for publication in an academic journal.
Lunette was founded in 2005 by Heli Kurjanen and has been focusing on sustainable menstrual products from the very beginning. Today, the company is among the leading period product companies worldwide. Heli Kurjanen says: “Periods are often thought to be messy but with a menstrual cup they can be easy and hassle-free without any leaks. Menstrubation and collaboration with Womanizer was a great success and we are happy to continue work together to break the taboos related both periods and sex. Everyone should be able to enjoy benefits of masturbation throughout the whole month.”
With this campaign, Lunette and Womanizer want to bring even more awareness to the benefits of masturbation while on your period – providing customers with a great and sustainable gift, worth 39,99 €, when buying a Womanizer product.
Johanna Rief, Head of Sexual Empowerment at Womanizer, says: “We know that masturbation has many positive effects on your health. The Menstrubation Study has proven that relieving period pains is one benefit of it. The combination of a Womanizer product and Lunette cup offer the perfect opportunity to endulge in self-care while also combating any menstrual side effects.”
The campaign launched on March 8th, International Women’s Day, and is accompanied by various promotional activities, such as blog posts, social media content with links to the Menstrubation Study website, media assets, GIFs and instore merchandise to equip participating retailers with the best material to kick off this campaign.
If you are interested in learning more about the products or the collaboration, please reach
out directly to your respective sales representative from Lovehoney Group or contact