Blush rebrands Loverboy line as ‘Coverboy’ with new marketing assets

Blush is proud to announce that they have rebranded its top-selling Loverboy line as Coverboy, giving the popular collection of dildos and strokers characterized by fantasy men a much-deserved glow-up. The products will remain the exact same in design, manufacturing, UPCs, and price points – Blush is simply swapping the ‘L’ for a ‘C’!

New packaging is already underway with the Coverboy name, along with digital assets and retail support tools available in the Blush Brandfolder. Over the next year, Coverboy packaging and branding will be replacing Loverboy, so Blush customers are advised to make note of in-store and online communication points where this update will need to be made.

“It’s official: Loverboy is now Coverboy!” Blush Sales Representative Benny Neff said. “We’re excited about this update and how it will even better represent the fun, flirty vibe of Coverboy™ products. We know how beloved this line is and we want retailers and shoppers alike to rest assured that it is a change in name only. Everything people appreciate about the line will stay the same – these are still the same great products you know and love!”

Coverboy features dildos and self-lubricating butt strokers designed to emulate the men shoppers might encounter in their daily lives online and in person, including both typical man-on-the-street identities and fantasy personas. An alternative to oversized or unrealistic representations, firm and flexible Coverboy dildos realistically recreate the unique shapes, sizes, and characteristics of human penises, including curved shafts, plump and compact scrotums, stout shafts, and more. Coverboy masturbators are soft, flexible, and filled with sensational textures. Featuring self-lubricating technology and PerfectFlo Air Valve Control, these super-soft TPE strokers are a must-have for retailers.