XR Brands welcomes industry veteran Heather McNeely as Senior Sales Executive

XR Brands is thrilled to welcome Heather McNeely as the company’s newest Senior Sales Executive. 

McNeely hails from Killeen, Texas and has more than 15 years of experience in a variety of facets throughout the pleasure product industry, including retail support and education. She brings a deep understanding of product trends along with customer needs from her tenure at major manufacturers and the home party sector.

Working with a vibrant company culture is essential to me and XR is known for having one of the best!” McNeely said. “I’m just thrilled and honored to be part of this talented group of humans. We are going to do great things together – I hope y’all are ready!” 

Heather is a well-traveled “road warrior” with a holistic approach to sales and product education that has made her a trusted source among retailers across the country. In her role at XR Brands, she will be focusing on maintaining and growing customer accounts and supporting retailers through store visits and trainings.

Heather brings so much to the table, and we are ecstatic to have her on our team,” XR Brands President Rebecca Weinberg said. “XR Brands has been fortifying our retail support and training programming for years and bringing Heather on board enhances the in-person trainings and merchandising we offer as part of our dynamic customer service offerings. We want to set retailers up for success with the tools, knowledge, and sales tips they need to sell our best-selling brands – especially our award-winning kink, BDSM, and niche collections – and Heather is here to help make that happen!”